About us

Our story

Our roots are cooperative

In a world where independent local retailers face widespread consolidation, we are stronger together than we are apart. At the Fitness Shop Edge, we believe this to be a fact.

This simple fact is why Fitness Shop Edge has followed in the footsteps of our sister group: The Bike Cooperative. Because local, independent retailers contribute to our communities in a way the big-boxes never will. As part of the CCA Global Partners family, our team brings together the experience and solutions that give local businesses real advantages, and full-service support.

Our motivation

Why we do it

We believe that local active lifestyle retailers offer their customers a higher level of service and expertise than most national competitors, but that’s just the beginning. Local businesses have an economic and cultural impact that big-box stores can’t touch. When they stay local, their communities win.

How it works

How we work…

From our Member Support Team connecting with members about their challenges to our technology experts developing the tools to help solve them – our group exists for its members.
Become more profitable

We connect our member sports and fitness retailers with tools designed to generate sales and optimize profitability

Customer financing
Low payment processing rates
Operational cost savings
Drive more traffic to your store

National scale gives every member easier, more affordable access to marketing services focused on driving business

Retail tools
Direct mail
Rewards programs
Benefit from a national network

Whether you’re prepping your business for the next generation or the newest trends, our network brings together modern technology solutions and training resources that make profitability an easier equation.

Training
Networking
…and More!
SEE ALL PROGRAMS

Our history

A history of supporting independent sports & fitness retailers

For over 30 years, CCA Global Partners has helped independent retailers in numerous industries secure their future and maximize their potential with national scale and the power of cooperation. Today, CCA Global Partners’ current membership count is over 3,000 locations.
We created The Bike Cooperative with a single purpose: to connect bicycle retailers across america with the scale, services, and solutions to increase profitability and make them stronger for the challenges the future holds. In 2008, we expanded that impact to the fitness, winter sports, running, and outdoor industries as CCA Sports Retail Services.
We consulted with members and modernized our approach, drastically lowering membership dues while introducing a new a la carte pricing model for our growing list of tools and services. Don’t need something? Don’t pay for it.
Our team launched two new tools, focused on vital aspects of every retailer’s business.
  1. Acquire4Hire: our powerful (and free) hiring tool
  2. Marketing4Members: full-service marketing support that connects members with experts on websites, local marketing, digital ads, and more.  
In addition to launching a brand new and fully-streamlined member experience in My Member Center, our cooperative changed its name from CCA Sports to The Fitness Cooperative. Today, we continue to work diligently to make a difference for our members. From improving our existing tools, to identifying new challenges our members can leverage our cooperative scale to solve. Is membership right for you?
Let's Chat

We created The Bike Cooperative with a single purpose: to connect bicycle retailers across america with the scale, services, and solutions to increase profitability and make them stronger for the challenges the future holds. In 2008, we expanded that impact to the fitness, winter sports, running, and outdoor industries as CCA Sports Retail Services.

We consulted with members and modernized our approach, drastically lowering membership dues while introducing a new à la carte pricing model for our growing list of tools and services. Don’t need something? Don’t pay for it.

Our team launched two new tools, focused on vital aspects of every retailer’s business.

  1. Acquire4Hire: our powerful (and free) hiring tool
  2. Marketing4Members: full-service marketing support that connects members with experts on websites, local marketing, digital ads, and more.  

In addition to launching a brand new and fully-streamlined member experience in My Member Center, our network changed its name from CCA Sports to Fitness Shop Edge. Today, we continue to work diligently to make a difference for our members. From improving our existing tools, to identifying new challenges our members can leverage our cooperative scale to solve. Is membership right for you?

Let's Chat

Our team

Get to know the team

Our team brings decades of experience in specialty retail to our members and draws from a diverse pool of experience and backgrounds. From the leaders of national retailers to sales, retail, marketing, and operations experts – we’re building our time to consistently help meet the challenges our members face. Most of all: we’re here to help.

Thinking about Joining?

Learn More

Ready to learn more about membership?

If you’re an independent retailer looking to become more profitable, grow your business, and gain more control of your future, now is the time to join Fitness Shop Edge.

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